Marketing & Engagement: Reaching Families in Your Community
Monday, September 14, 2015 11:00:00 AM PDT - 12:30:00 PM PDT
This webinar will offer perspective on how to apply basic marketing concepts to community engagement and planning, informed by behavior change theory. The webinar will focus on increasing initial participation in breastfeeding support services and will feature a successful story from Oakland County, MI. There will be time for attendees to ask questions, interact, and share community engagement challenges and successes. 

Learning Objectives 
Participants will be able to:
1.	Name the 4 Ps of marketing
2.	Identify at least one construct of the Theory of Planned Behavior and its application to community engagement planning 
3.	Describe at least 2 elements of a successful community engagement program to promote breastfeeding


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